Place Branding And Public Diplomacy

Place Branding And Public Diplomacy is a pioneering journal and the first to focus on this rapidly growing field. Its scope and influence are global and impartial. Its main objective is to broaden the understanding of the nature, purpose, and benefits of local branding and public diplomacy, and to demonstrate how local branding and public diplomacy strategies can be implemented in practice. Local branding is the practice of applying brand strategy and other technologies and disciplines (some derived from business practices, while others are newly developed) to the economic, social, political, and cultural development of cities, regions, and countries. Public diplomacy is the process by which an international actor (usually but not exclusively a country) implements foreign policy by engaging with foreign audiences.

《地方品牌与公共外交》是一本开创性的期刊，也是第一本专注于这一快速增长领域的期刊。其范围和影响力是全球性的，且不偏不倚。其主要目标是拓宽对地方品牌和公共外交的性质、目的和好处的理解，并展示地方品牌和公共外交战略如何在实践中实施。地方品牌是将品牌战略和其他技术和学科（一些源自商业实践，另一些是新开发的）应用于城市、地区和国家的经济、社会、政治和文化发展的实践。公共外交是一个国际行为者（通常但不完全是一个国家）通过接触外国公众来实施外交政策的过程。

该刊已被国际权威数据库SCIE收录，该刊致力于发表经过严格同行评审的高质量原创文章，反映HOSPITALITY, LEISURE, SPORT & TOURISM领域的新进展、新技术、新成果，促进该领域科研交流和科研成果转化。该刊2023年影响因子为1.9，平均审稿速度为 ，近四年来没有被列入预警名单。如果您需要投稿发表服务及指导，可以联系我们的客服老师，我们专业专注服务期刊投稿协助10年，为您提供期刊投稿个性化定制服务，并且我们确保严格保密您的个人信息及稿件内容。