Management & Marketing

Management & Marketing plays a vital role as a platform for academic communication in the field of management and marketing. It not only provides a window for the academic community to present the latest research results, but also provides professionals in the practical community with in-depth insights into the combination of theory and practice. It also focuses on new trends in management and marketing in the digital age, such as social media marketing, e-commerce, the application of big data in marketing decisions, and the impact of mobile Internet on consumer behavior. These topics are important for understanding the modern business environment and grasping future market dynamics.

The journal places special emphasis on interdisciplinary research methods, encouraging researchers to explore management and marketing issues from different perspectives, such as combining multidisciplinary knowledge such as psychology, sociology, economics and information technology, in order to comprehensively analyze and solve complex business challenges. This interdisciplinary integration helps drive innovative thinking and promotes the development of new management concepts and marketing models.

《管理与营销》作为管理学和营销学领域的学术交流平台，扮演着至关重要的角色。它不仅为学术界提供了一个展示最新研究成果的窗口，也为实践界的专业人士提供了理论与实践相结合的深入见解。还关注数字化时代下管理与营销的新趋势，如社交媒体营销、电子商务、大数据在营销决策中的应用、以及移动互联网对消费者行为的影响等。这些主题对于理解现代商业环境和把握未来市场动态具有重要意义。

该期刊特别强调跨学科的研究方法，鼓励研究者从不同角度探讨管理与营销问题，如结合心理学、社会学、经济学和信息技术等多学科知识，以全面分析和解决复杂的商业挑战。这种跨学科的融合有助于推动创新思维，促进新的管理理念和营销模式的发展。

该刊已被国际权威数据库SCIE收录，该刊致力于发表经过严格同行评审的高质量原创文章，反映BUSINESS领域的新进展、新技术、新成果，促进该领域科研交流和科研成果转化。该刊2023年影响因子为1.9，平均审稿速度为 10 Weeks ，近四年来没有被列入预警名单。如果您需要投稿发表服务及指导，可以联系我们的客服老师，我们专业专注服务期刊投稿协助10年，为您提供期刊投稿个性化定制服务，并且我们确保严格保密您的个人信息及稿件内容。