Journal Of Brand Management

The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider:models and theories effectively used in brand management research and practicehow the world's leading companies are managing their brandsthe latest thinking, techniques and initiatives used by agencies and consultantscurrent case studies which explore leading organisations' practical experiences, the problems faced and the lessons learnedapplied research from leading business schools, research institutes and universitiesIf after reading the aims and scope you consider your article potentially relevant you may submit your work for consideration as per the normal process. The Journal Editors do not ordinarily discuss potential suitability of articles prior to submission.The Journal also regularly publishes themed special issues and is essential reading for brand strategists in both private and public sector organisations, and academics in universities and business schools - including:Professors and LecturersMaster, MBA and PhD studentsBrand ResearchersMarketing and Branding ConsultantsHeads of Branding, Brand Directors and ManagersMarketing DirectorsBusiness Development ManagersHeads of Corporate CommunicationsCEOs and Managing DirectorsAgency DirectorsPlanning Directors and Strategic PlannersIP Lawyers and Patent AttorneysTopics covered include, but are not limited to:Online or Digital Branding

该期刊发表原创且富有洞察力的同行评审文章以及行业案例研究，以及受邀专家的评论和社论，这些评论和社论严格考虑：品牌管理研究和实践中有效使用的模型和理论；世界领先的公司如何管理他们的品牌；机构和顾问使用的最新思想、技术和举措；探讨领先组织的实际经验、面临的问题和学到的教训的当前案例研究；来自领先商学院、研究机构和大学的应用研究如果在阅读目标和范围后，您认为您的文章具有潜在相关性，您可以按照正常流程提交您的作品以供审议。期刊编辑通常不会在投稿前讨论文章的潜在适用性。期刊还定期出版主题特刊，是私营和公共部门组织品牌战略家以及大学和商学院学者的必读书籍 - 包括：教授和讲师硕士、MBA 和博士生品牌研究人员营销和品牌顾问品牌主管、品牌总监和经理营销总监业务发展经理企业传播主管首席执行官和董事总经理代理总监策划总监和战略规划师知识产权律师和专利律师涵盖的主题包括但不限于：在线或数字品牌

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